Case Study
How One Marketing Agency Doubled Close Rates & Raised Prices
When Daniela Furtado first came to us, her digital marketing agency, Findable, was in a familiar spot: successful on the surface, but stuck behind the scenes. She had clients. She had momentum. But growth felt harder than it should’ve been—and the more she pushed, the less traction she got.
Like many founders, Daniela wore every hat. Sales. Fulfillment. Strategy. Admin. She had big goals but lacked the structure and systems to reach them without burning out.
That’s when she joined AMB Performance Group and started meeting one-on-one with a coach every week. What followed was a transformation—not just in revenue, but in mindset, execution, and control.
Objectives
- Low Sales Conversion: Despite delivering strong services, her close rate on discovery calls hovered at just 11%.
- Underpricing & Revenue Ceiling: Her rates didn’t reflect the value being delivered, and her personal capacity capped revenue.
- Scattered Execution: Without a clear system to break big goals into actionable steps, key projects sat unfinished.
- Solo Pressure: She carried the weight of every decision, without a sounding board or strategic support.
Solutions
Optimizing Sales for Higher Close Rates
We restructured her discovery call process, simplified how she presented offers, and added clarity to her follow-up. The result? Her close rate jumped from 11% to 21%—a 91% increase in conversion efficiency.
Repositioning Offers and Raising Prices
Daniela nearly doubled her consulting fees, while adding an entirely new revenue stream to the business. Clients didn’t flinch—because the value was clear, the delivery was dialed in, and the sales process was rock-solid.
Weekly Execution Rhythm
We helped her implement a realistic, bite-sized execution model. Each week was built around focused, achievable wins that stacked up over time—projects that once lingered finally crossed the finish line.
Confidence Through Clarity
Instead of chasing every idea, Daniela began making sharper decisions, faster. With strategic coaching and support always within reach, she gained the confidence to lead with purpose—not pressure.
Results
- 91% Increase in Sales Conversion (11% to 21%)
- Nearly Doubled Pricing with no pushback from clients
- New Revenue Stream added without increasing workload
- Stronger Execution System through weekly goal-setting
Daniela even flew in from Canada to attend one of our live quarterly seminars in Florida—proof of the value she saw not just in coaching, but in the full AMB ecosystem.
Today, Findable runs with more momentum, stronger margins, and less chaos. Daniela’s workweeks are structured and focused. Her pricing reflects her value. And she’s no longer flying solo—she has a proven coach in her corner and a clear roadmap ahead.
This isn’t just about hitting goals. It’s about building a business that works for you—not just because of you.
At a Glance
This is what happens when a talented agency owner stops going it alone and gets strategic support. The business was already solid—but now it’s sharper, more scalable, and significantly more profitable.From restructuring pricing to tightening the sales funnel, Daniela’s coaching experience delivered measurable financial wins and renewed personal clarity.
Business Growth
+91% Increase in Sales Conversion (11% to 21%)
Doubled Pricing without losing clients
New Revenue Stream added with no extra complexity
Faster Execution through weekly goal-setting
Stronger Leadership with more clarity and confidence
“Working with AMB Performance Group has completely changed how I operate my business. I’m making better decisions, closing more deals, and finally charging what I’m worth. I came in looking for traction—now I have clarity, momentum, and a strategy I trust.”
– Daniela F.
Founder of Findable Digital Marketing
