AMB Performance Group Blog

How to Prepare for a Recession as a Business Owner

Posted on: October 18, 2022
Recession Proof Business

When it comes to recessions, there’s no definitive answer for what you should do. However, you can take steps to help your business weather the storm. This guide will discuss how to prepare for a recession as a business owner. We’ll cover topics such as minimizing expenses, increasing revenue, and diversifying your customer base. By following these tips, you can put yourself in a better position to stay afloat during tough times. So if you’re concerned about a potential recession on the horizon, be sure to read on!c

1. Make sure you have cash reserves to cover your expenses for at least six months

As we all know, the economy is never completely stable. There are always ups and downs; sometimes, those downs can be pretty significant. That’s why it’s important to have a plan in place for when things turn for the worse. One of the best ways to do this is to make sure you have cash reserves to cover your expenses for at least six months. That way, if you suddenly find yourself out of a job or are faced with other unexpected expenses, you’ll have some cushion to help you. Building up your cash reserves may not be the most exciting thing, but it can pay off in the long run.

2. Evaluate your expenses and make cuts where necessary

As we enter into what may be a recession, it’s more important than ever to evaluate your expenses and make cuts where necessary. This may mean cutting back on luxuries like travel or entertainment for some people. For others, it may mean making more practical changes, like downsizing your home or switching to a less expensive car. There are many ways to save money, but it’s important to tailor your approach to your unique circumstances. By carefully evaluating your expenses, you can ensure that you’re preparing for a recession in the most efficient way possible.

3. Streamline your processes to become more efficient

As the saying goes, “The only thing certain in life is change.” And while that may be true, there’s one other certainty we can rely on in recessions. Despite how well the economy may be doing in any given year, a recession will happen at some point. And when it does, businesses large and small will feel the pinch. So how can you prepare your business for a recession?

One way to recession-proof your business is to streamline your processes. By becoming more efficient, you’ll be better able to weather lean times. There are several ways to do this, but two essential methods are automation and outsourcing. Automating tasks currently done manually can help you free up time and resources. And outsourcing tasks to third-party professionals can also help you save money and focus on core areas of your business. Of course, no one can predict the future, so there is no guarantee streamlining your processes will prevent your business from feeling the effects of a recession. However, by taking steps to become more efficient, you’ll put your business in a better position to weather any economic storm.

4. Negotiate better deals with suppliers and vendors

Any business owner knows that one of the key ways to reduce expenses and improve profitability during a recession is to negotiate better deals with suppliers and vendors. But negotiating can be challenging, especially if you’re not used to it. Here are a few tips to help you get started:

  1. Do your research. Know exactly what you’re looking for and what you’re willing to pay.
  2. Be prepared to walk away. If a supplier or vendor isn’t willing to meet your needs, don’t be afraid to look elsewhere.
  3. Don’t be afraid to ask for what you want.

Be confident and assertive, but also be willing to compromise. By following these tips, you’ll be on your way to securing better deals for your business.

5. Increase sales and marketing efforts

While it’s impossible to predict the future, there are steps you can take to prepare your business for a potential recession. One key area to focus on is sales and marketing. Companies can get away with less aggressive sales and marketing efforts during prosperous economic times. However, customers become more price-sensitive during a recession and may be reluctant to make large purchases. As a result, businesses must ramp up their sales and marketing efforts to remain competitive. This may mean investing in new marketing initiatives, hiring additional sales staff, or offering more aggressive discounts. Taking proactive steps to boost sales and marketing can help ensure your business remains afloat during challenging economic times.

6. Diversify your income sources

It’s almost critical to prepare for a recession, and One way to do this is by diversifying your income sources. This means having more than one stream of revenue coming in so that if one business slows down, you have others to fall back on. For example, you could offer services such as consulting or coaching and selling products. You could also consider expanding into new markets or adding new product lines. You can protect yourself and your business during a recession by diversifying your income sources.

7. Prepare for layoffs and reduced staff hours

No one likes to think about the possibility of layoffs, but unfortunately, it’s a reality that many businesses face during tough economic times. If your company is facing the prospect of layoffs, there are a few things you can do to prepare yourself and your team:

  1. Look closely at your budget and see where you can cut costs. This will help to reduce the number of layoffs that need to be made.
  2. Develop a communication plan to keep your employees informed throughout the process.
  3. Consult with an HR professional to ensure you are following all the relevant laws and regulations.

By taking these steps, you can help make layoffs as smooth and efficient as possible.


By taking steps to become more efficient and prepared, businesses can help to weather any economic storm. This may include negotiating better deals with suppliers, increasing sales and marketing efforts, diversifying income sources, or preparing for layoffs. By taking these proactive measures, businesses can put themselves in a better position to withstand a recession. If you have any questions about this topic, please don’t hesitate to contact us. We’re here to help in whatever way we can.

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